Christos Latos, OgilvyOne on its innovative social media campaign for Greek chocolate brand Lacta

Christos Latos, OgilvyOne on its news-making campaign for Ote’s telecoms business service

Evelyn Raymundo, CBS-ABN on why Filipino telenovelas are so popular globally

Geoff Rayner on how Pepsi thinks about the potential threat of legislation on soft drinks and fats

Ije Nwokorie, Wolff Olins on the impact of the Internet on branding - People see through things

Kenyan chef Kiran Jethwa talks about his new TV programme Tales from the Bush Larder

Chris Taggart, OpenCorporates on why having open and transparent company information is vital

Mohsen Hosny on popular Egyptian talk show al-hayat al-youm

Scott Monks on the launch of Box TV Africa and differences in mainstream and genre musics

Shirley Frimpong Manso and Ken Attoh talk about season 2 of Ghana series Adams’ Apples

Alistair Hill on a major global mobile survey of English Premier League followers and viewers

Barbara Keen, INCAA on declining audiences for reality shows in Argentina

Kenya’s George Kimani on the demand for Kenyan TV at MIPCOM

Brazil’s Monica Monteiro on setting up a production company in Mozambique

Brazil’s Marco Altberg & Rachel do Valle on the local content quota for Pay TV