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Seanice Kacungira on launching a Ugandan digital agency & the tipping point for online advertising
“A lot of clients get driven to social media by pressure from their head office: You guys have to have your own digital arm and have someone run it”
Gaurav Singh, Chief Digital Officer, Scan Group on when brands will spend more on digital in Africa
“In Kenya, 44% of the population is connected to a digital device but digital is still only 2% of the ad spend”
Indra de Lanerolle on what a 12 country survey says about Africa’s new Internet users
“The new African Internet users are on much lower incomes. The Internet has broken out of the urban elites. ”
Neil Drewitt on how Kenya’s social media replaced radio and TV during the Westgate attack
“For people who own mobile phones, Facebook has become their version of the Internet”
Miguel Gomes, Novo Jornal on the use of social media in Angola and the rise of smartphone use
“There is a lot of smartphone use in the big cities like Luanda, Benguela and Cabinda”
Isabel Kearney, Mediae on its new Know Zone series for Rwandan primary school children
“Know Zone focuses on 11-12 year olds with Maths and English with a bit of environment, communication skills and problem-solving”
Ross Haddow, Guinness Africa on how it uses social media and the future of social media in Africa
“Video will be used a lot more in social media”
Fatima el Issawi on the current state of public and private media in Libya and the challenges faced
Kennedy Kachwanya on the size of the Kenyan blogosphere and what people are writing about
Santos Okottah, Eziki on its citizen journalism app Reporta that’s also being used for weddings
Algy Williams on its African mobile social networks, the most popular of which is SmartSex
Gary Rathbone on African TV sports watching habits and the rise of the tablet as first screen
Maria Jose Vadillo, FAPAE on what Spaniards watch on TV and the making of Spanish telenovelas
Shahzad Khan, OgilvyOne on the rapid growth of the Internet in Africa & the rise in digital ad spend
Shazad Khan, OgilvyOne on its Nigerian social media campaign for Airtel, Half Dollar
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