“A lot of clients get driven to social media by pressure from their head office: You guys have to have your own digital arm and have someone run it”

“In Kenya, 44% of the population is connected to a digital device but digital is still only 2% of the ad spend”

“The new African Internet users are on much lower incomes. The Internet has broken out of the urban elites. ”

“For people who own mobile phones, Facebook has become their version of the Internet”

“There is a lot of smartphone use in the big cities like Luanda, Benguela and Cabinda”

“Know Zone focuses on 11-12 year olds with Maths and English with a bit of environment, communication skills and problem-solving”

“Video will be used a lot more in social media”