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Keke Lebaka on how African food giant Promasidor uses social media to talk to its consumers
“We tell the story of consumers experiencing our brand...the way they have consumed them over the years. That's just a way of sharing the strong heritage our brands have.”
Sara Gamay, Cairo Angels on its investments and the start-up sector in Egypt
“"The way it works, we invest as individuals...together it is a good sum...US$100,000 is our sweet spot."”
Veronica Ogeto-Tchoketch on how Safaricom is investing in the Kenyan start-up ecosystem
“"Safaricom has taken innovation and embedded it as part of our DNA. Part of my role is to build an innovative culture."”
Uchay Ariolu on his online food start-up Foodstantly for both meals and bulk purchases
“"It's a hub for food where we connect the buyers and sellers of food. The foodsellers who don't traditionally use technology can connect with customers in this way."”
Artist manager Sarah Jane Nicholson on Mi Casa, , digital platforms and working with brands
“"You're managing the artist's business - whether it's a release strategy or a collaboration - you're taking care of everything from the paper work to the roll-out."”
Start-up founder Jessica Colaco, Brave Ventures on Big Data in Africa and need for data scientists
“"You see jobs out there (in Africa) for a Head of Data Science and they'rte out there for 3-6 months."”
Yannick Lefang, Kasi Insights on Africa’s elusive middle class and what apps people use and why
“We have a very different view when it comes to the middle class in Africa. We think it's not just about income...it's very difficult to measure incomein Africa."”
Jessica Hope on why African start-ups need media coverage and how to get it
“"If you're a start-up company trying to sell something, you need eyeballs on your product."”
Kofi Dadzie, Rancard Solutions on how its Social Graph Rendezvous provides engagement marketing
“"We're focused on generating social recommendations which require a social graph to work. It's a map of connected users based on shared preferences."”
Bilikiss Adebiyi-Abiola on how Wecyclers is creating a business model for recycling in Lagos
“"Some of the implications of improper waste management were flooding, pollution and even diseases like malaria."”
Chika Nwobi, L5 Labs on the lessons of seed investing in Nigerian start-ups
“I generally invest between twent and a hundred thousand dollars in C stage companies. I've invested in among others Jobberman and Chekki.”
Mortimer Harvey’s Luisa Mazinter on how digital is changing the African advertising agency
“Digital: You can test a campaign in real time and adjust and optimize as you go.”
Babacar Birane, Concree on wanting to be Africa’s first virtual incubator & its successful start-ups
“Concree is a web-based platform for a community of entrepreneurs who get mentorship from experienced entrepreneurs online”
Elias Schulze, Kana TV on launching an Ethiopian free-to-air satellite entertainment channel
“Survey:"The other key insight was that about half the audience was watching foreign content. Half the daily views are in languages not their own.”
Energy analyst Tom Makau on forthcoming improvements to the supply of energy in Kenya
“The good news is that the demand has increased and that is directly related to economic activities. It's gone from 1500 MW to around 2100 MW.”
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