Phiona Okumu, Afripop on SoulProviders and sticky content at Social Media Week Johannesburg

Phiona Okukmu, co-founder, Afripop talks about: how Afripop got started, what it covers; a recent big story; its audiences; her role as the Content Director of Social Media Week Johannesburg; the things she liked in last year’s Social Media Week and the plans for 2015,