Jehiel Oliver, Hello Tractor on how his start-up pivoted from manufacturing to data collection

Jehiel Oliver, CEO, Hello Tractor talks about: how the idea for Hello Tractor came about; why it has pivoted away from making tractors; the software product that allows tractor owners to gather data and use their machines more efficiently; which tractors in Africa and elsewhere it is focusing on; how the company is financed; and the type of data tractors can collect.