The subjects of a new award winning documentary (The Cola Road), the founders of Cola Life, Jane and Simon Berry talk to Rob Mayes about: why was Coca Cola able to deliver its drink to the most rural parts of Africa but medicines didn’t get there; how the came to start Cola Life and the impact of the Internet and Facebook on it becoming a success; the design of the pack to go into Coca Cola delivery crates; the trial they ran to prove to approach in Zambia and its results; the lessons from the pilot; and how they see the approach being implemented.