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"We tried to solve the the conundrum: why Coca-Cola get to remote places in developing countries, but simple life-saving medicines don’t"

Jane & Simon Berry on how they used Coca Cola’s distribution model to deliver life-saving kits

The subjects of a new award winning documentary (The Cola Road), the founders of Cola Life, Jane and Simon Berry talk to Rob Mayes about: why was Coca Cola able to deliver its drink to the most rural parts of Africa but medicines didn’t get there; how the came to start Cola Life and the impact of the Internet and Facebook on it becoming a success; the design of the pack to go into Coca Cola delivery crates; the trial they ran to prove to approach in Zambia and its results; the lessons from the pilot; and how they see the approach being implemented.

November 29, 2013 by Editor
Tags: africa health
Video viewed 423 times.
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