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Entries Tagged to 'social media'

Keke Lebaka on how African food giant Promasidor uses social media to talk to its consumers

Keke Lebaka, Group Social Media Strategist and Content Manager, Promasidor talks about: what Promasidor does and where it operates; why it started shifting to using social media; its different strategies for different countries; what social media is most effective; and what proportion of its budget it spends on social media. ... read more
September 8, 2017

Kofi Dadzie, Rancard Solutions on how its Social Graph Rendezvous provides engagement marketing

Kofi Dadzie, Rancard Solutions on how its Social Graph Rendezvous provides engagement marketing ... read more
September 20, 2016

Serigne Barro, People Input on its social Instant Messaging platform Ginger and its VIP Club

Serigne Barro, People Input talks about: what this digital agency did when it was launched in 2002; the shift it made in 2010; its Instant Messaging platform Ginger; the VIP Club it runs alongside side ot; its local African stickers; the VoD platform with programmes about former African Presidents; and its plans for the next three years. ... read more
February 14, 2016

Trevor Kimenye on the Kenyan social media start-up Ongair that lets business reach customers

revor Kimenye, Co-Founder, Ongair talks about: how Ongair works; how Chase Bank and Nivea used it in different campaigns; the number of What's App users in Kenya; the business model an its number of customers; and its expansion plans. ... read more
November 10, 2015

Teoman Buyan on Coca Cola's African social media and its free Wi-Fi cooler hot-spots

Teoman Buyan, Chief Information Officer, Eurasia and Africa Group, Coca Cola talks about: what makes Africa different in terms of its social media; its activation campaigns; its level of spending on social media; how it does social listening; its free Wi-Fi cooler hot-spots; and how Africa's changing connectivity will impact its social media. ... read more
March 7, 2015

Phiona Okumu, Afripop on SoulProviders and sticky content at Social Media Week Johannesburg

Phiona Okukmu, co-founder, Afripop talks about: how Afripop got started, what it covers; a recent big story; its audiences; her role as the Content Director of Social Media Week Johannesburg; the things she liked in last year's Social Media Week and the plans for 2015, ... read more
December 5, 2014

Ulrich Stark on how broadcasters can make money on social media platform Wezwa

Ulrich Stark, founder, Wezwa talks about: how Wezwa works with broadcasters; the programmes currently working with Wezwa; the type of social content they are releasing on Wezwa; the levels of social engagements; an advertiser case study; and future African expansion plans. ... read more
October 4, 2014

Desere Orrill, Ole! Media Group on buying likes vs real social engagement campaigns

Desere Orrill, Co-Founder, Ole! Media Group on: the different companies owned by this South African digital agency; campaigns it as carried out; helping celebrity sports players manage their social engagement; and spend by brands on social engagement campaigns. ... read more
October 4, 2014

Christian Katsuva on a Twitter campaign #GomaNeedsWater & social media use in Goma

Christian Katsuva, Co-Founder of the Community and Multimedia Centre based in Kivu in the eastern part of the DRC. He talks about: what his organisation does; the improving state of Internet access in Goma; the #GomaNeedsWater campaign on Twitter; covering the war by phone; and smartphone use in Goma. ... read more
August 4, 2014

Paul Bomani on the growth of social media in Tanzania and how clients use it for social engagement

Paul Bomani, General Manager, AIM Group, a digital agency in Tanzania talks about: its early social engagement work for Tigo; the tremendous growth of social media in Tanzania; the disparity in individual spending between Facebook users and non-internet users; and recent social engagement campaigns. ... read more
May 17, 2014

Ngozi Odita on Social Media Week Lagos and why it's making waves across Africa

Ngozi Odita, Co-Founder and Executive Director of Social Media Week Lagos talks about: the second year of the event; attendance levels; the type of events; what she enjoyed; and its impact on Africans from outside Nigeria. ... read more
March 1, 2014

Seanice Kacungira on launching a Ugandan digital agency & the tipping point for online advertising

Seanice Kacungira, CEO, Blu Flamingo talks about how she and her business partner set up Blu Flamingo in 2010 and how the online advertising space in Uganda is growing. The interview covers: what motivated their first client to come on board; how well You Tube is used in Uganda by brands and music performers; the levels of digital advertising spend; and how digital spend compares with ads in newspapers for effectiveness. ... read more
February 14, 2014

Neil Drewitt on how Kenya's social media replaced radio and TV during the Westgate attack

Neil Drewitt, Regional Director, Wunderman Africa talks about: the size of social media in Kenya; its use during the last elections; its use as a substitute for the Internet; the availability of ever cheaper smartphones; the brands and business leaders using social media and those that are successful with it; and how social media displaced radio and TV during the Westgate Mall attack. ... read more
November 19, 2013

Miguel Gomes, Novo Jornal on the use of social media in Angola and the rise of smartphone use

Miguel Gomes, editor Novo Jornal talks about: the number of Internet users in Angola; the rise of smartphone use; the use of social media to campaign for access to water and electricity and for jobs for young people; and a new website that provides reviews of restaurants and places to go out to in Luanda. ... read more
October 16, 2013

Ross Haddow, Guinness Africa on how it uses social media and the future of social media in Africa

Ross Haddow, Brand Manager - PR and Digital - Guinness Africa talks about: how it uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa. ... read more
September 19, 2013

Gary Rathbone on African TV sports watching habits and the rise of the tablet as first screen

Gary Rathbone, founder of Sports News Africa talks about: what Sports News Africa is setting out to do; the sports watching habits of African viewers; the opportunity to invest in local sports; the impact of social media on sports watching; and the likely rise of the tablet and phablet as the first screen for watching sports in Africa. ... read more
May 18, 2013

Ayo Alli on the launch of his football social network site Gbamm!

British-Nigerian Ayo Alli talks about: what users of Gbam! will be able to do; the launch date for this new mobile platform; the planned geographic roll-out; the culture of watching football in Lagos and worldwide; and the different physical social networks fans actually have. ... read more
May 14, 2013

Teoman Buyan on the use of social media and e-commerce in Turkey

Teoman Buyan, CIO, MEA, Microsoft on: the widespread use of Internet in Turkey; how social media is used within Turkish culture; the rise and rise of e-commerce; Istanbul as a platform for doing business in the region; and medical tourism ... read more
July 15, 2012

Nigerian digital entrepreneur Ayo Alli on social media and the Occupy Nigeria protest

Nigerian digital entrepreneur Ayo Alli talks about: how social media was used to organise the Occupy Nigeria protests; the lack of debate about its objectives; the lack of overall objectives of the protest; and the upsides and downsides of social media in this context. ... read more
June 16, 2011
Africori Balancing Act Africa


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