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Entries Tagged to 'Saracen media'

Sammy Thuo, Director, Saracen Media on differentiating mobile brands

Sammy Thuo, Director, Saracen Media on: the use of Swahili to encourage take-up; signature events and sticky products; the lack of challenger strategies; the impact of Airtel's price war; and the low expectations of African consumers ... read more
June 16, 2012
Africori Balancing Act Africa

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