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Entries Tagged to 'London Olympics'

Ije Nwokorie, Wolff Olins on the impact of the Internet on branding - People see through things

Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz. ... read more
January 27, 2013
Africori Balancing Act Africa


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