Entries Tagged to 'Greece'
Andreas Stefanidis, President, Federation of Hellenic Association of Young Entrepreneurs and the Academy of Entrepreneurship on: why it's so difficult to start a business; the problems of getting finance; three examples of the new wave of start-ups (Fereixos Helix, Taxi Beat and Cookisto); incubation with universities; and the priority to create start-ups that generate export revenues.
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April 8, 2013
Christos Latos, Managing Director, OgilvyOne, Greece talks about: its innovative social media campaign for Kraft-owned chocolate brand, Lacta; the feature film at the hear of the campaign; the impact of the film's trailer on TV and You Tube; the stories featured in the film; the online search to find the missing lover in one of the film's stories; and the benefits Facebook users got.
See the trailer he's talking about:
http://www.youtube.com/watch?feature=player_embedded&v=xeOn-ckrlKo
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March 20, 2013
Christos Latos, Managing Director, OgilvyOne, Greece talks about: setting up a video billboard alongside Tower Bridge in London to promote small Greek businesses at a time of recession; using this to get across OTE's message; the number of Greek businesses that advertised on the billboard; and the impact of the recession on the Greek advertising business.
See the video billboard in action:
http://vimeo.com/34949392
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March 20, 2013
