Entries Tagged to 'Brands'
Gaurav Singh, Chief Digital Officer, Scan Group talks about how an increasing number of Africa's citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media. The interview covers: the range of spending amongst existing brands; his desire to see the digital agency take over the traditional role of the advertising agency; and his timescale for when the transition will take place.
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January 23, 2014
Neil Drewitt, Regional Director, Wunderman Africa talks about: the size of social media in Kenya; its use during the last elections; its use as a substitute for the Internet; the availability of ever cheaper smartphones; the brands and business leaders using social media and those that are successful with it; and how social media displaced radio and TV during the Westgate Mall attack.
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November 19, 2013
Ross Haddow, Brand Manager - PR and Digital - Guinness Africa talks about: how it uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.
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September 19, 2013
Shahzad Khan, General Manager, OgilvyOne Africa on: what it does in digital terms for its client Airtel, which operates across 17 African countries; the rise in digital advertising campaign spending; the reasons clients like digital spending in Africa; the rapid growth of the Internet, even in relatively small markets; and the impact of cheap smartphones on this growth.
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April 24, 2013
Shahzad Khan, General Manager, OgilvyOne on: the story behind its Nigerian social media campaign Half Dollar; the level of self-generated songs uploaded by Airtel customers; the comic that accompanied the campaign; and how its You Tube video was the second most watched on the continent.
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April 23, 2013
Christos Latos, Managing Director, OgilvyOne, Greece talks about: its innovative social media campaign for Kraft-owned chocolate brand, Lacta; the feature film at the hear of the campaign; the impact of the film's trailer on TV and You Tube; the stories featured in the film; the online search to find the missing lover in one of the film's stories; and the benefits Facebook users got.
See the trailer he's talking about:
http://www.youtube.com/watch?feature=player_embedded&v=xeOn-ckrlKo
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March 20, 2013
Christos Latos, Managing Director, OgilvyOne, Greece talks about: setting up a video billboard alongside Tower Bridge in London to promote small Greek businesses at a time of recession; using this to get across OTE's message; the number of Greek businesses that advertised on the billboard; and the impact of the recession on the Greek advertising business.
See the video billboard in action:
http://vimeo.com/34949392
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March 20, 2013
Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz.
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January 27, 2013
Craig Irving, brand research agency CIA on: how successful brands in South Africa came out of hardship; the success of Koo Baked Beans and Sunlight Soap in the townships; the new aspirational brands; successful South African brands that work throughout the continent; the lasting success of Sunlight Soap; and women buying ingredients to make up soap and washing up liquid.
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September 11, 2012
Richard Lapper, Principal, Brazil Confidential talks about Brazilian brands that might have global potential including: Havaiana (fashionable flip-flops); cachacha (a drink) and Herring (a retail clothes store).
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June 23, 2011
