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Entries Tagged to 'Brands'

Gaurav Singh, Chief Digital Officer, Scan Group on when brands will spend more on digital in Africa

Gaurav Singh, Chief Digital Officer, Scan Group talks about how an increasing number of Africa's citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media. The interview covers: the range of spending amongst existing brands; his desire to see the digital agency take over the traditional role of the advertising agency; and his timescale for when the transition will take place. ... read more
January 23, 2014

Neil Drewitt on how Kenya's social media replaced radio and TV during the Westgate attack

Neil Drewitt, Regional Director, Wunderman Africa talks about: the size of social media in Kenya; its use during the last elections; its use as a substitute for the Internet; the availability of ever cheaper smartphones; the brands and business leaders using social media and those that are successful with it; and how social media displaced radio and TV during the Westgate Mall attack. ... read more
November 19, 2013

Ross Haddow, Guinness Africa on how it uses social media and the future of social media in Africa

Ross Haddow, Brand Manager - PR and Digital - Guinness Africa talks about: how it uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa. ... read more
September 19, 2013

Shahzad Khan, OgilvyOne on the rapid growth of the Internet in Africa & the rise in digital ad spend

Shahzad Khan, General Manager, OgilvyOne Africa on: what it does in digital terms for its client Airtel, which operates across 17 African countries; the rise in digital advertising campaign spending; the reasons clients like digital spending in Africa; the rapid growth of the Internet, even in relatively small markets; and the impact of cheap smartphones on this growth. ... read more
April 24, 2013

Shazad Khan, OgilvyOne on its Nigerian social media campaign for Airtel, Half Dollar

Shahzad Khan, General Manager, OgilvyOne on: the story behind its Nigerian social media campaign Half Dollar; the level of self-generated songs uploaded by Airtel customers; the comic that accompanied the campaign; and how its You Tube video was the second most watched on the continent. ... read more
April 23, 2013

Christos Latos, OgilvyOne on its innovative social media campaign for Greek chocolate brand Lacta

Christos Latos, Managing Director, OgilvyOne, Greece talks about: its innovative social media campaign for Kraft-owned chocolate brand, Lacta; the feature film at the hear of the campaign; the impact of the film's trailer on TV and You Tube; the stories featured in the film; the online search to find the missing lover in one of the film's stories; and the benefits Facebook users got. See the trailer he's talking about: http://www.youtube.com/watch?feature=player_embedded&v=xeOn-ckrlKo ... read more
March 20, 2013

Christos Latos, OgilvyOne on its news-making campaign for Ote's telecoms business service

Christos Latos, Managing Director, OgilvyOne, Greece talks about: setting up a video billboard alongside Tower Bridge in London to promote small Greek businesses at a time of recession; using this to get across OTE's message; the number of Greek businesses that advertised on the billboard; and the impact of the recession on the Greek advertising business. See the video billboard in action: http://vimeo.com/34949392 ... read more
March 20, 2013

Ije Nwokorie, Wolff Olins on the impact of the Internet on branding - People see through things

Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz. ... read more
January 27, 2013

Craig Irving, CIA on why certain brands deliver in Africa and which South African brands export well

Craig Irving, brand research agency CIA on: how successful brands in South Africa came out of hardship; the success of Koo Baked Beans and Sunlight Soap in the townships; the new aspirational brands; successful South African brands that work throughout the continent; the lasting success of Sunlight Soap; and women buying ingredients to make up soap and washing up liquid. ... read more
September 11, 2012

Richard Lapper, Principal, Brazil Confidential - Brazilian Brands that could go global

Richard Lapper, Principal, Brazil Confidential talks about Brazilian brands that might have global potential including: Havaiana (fashionable flip-flops); cachacha (a drink) and Herring (a retail clothes store). ... read more
June 23, 2011
Africori Balancing Act Africa

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