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Shazad Khan, OgilvyOne on its Nigerian social media campaign for Airtel, Half Dollar

Shahzad Khan, General Manager, OgilvyOne on: the story behind its Nigerian social media campaign Half Dollar; the level of self-generated songs uploaded by Airtel customers; the comic that accompanied the campaign; and how its You Tube video was the second most watched on the continent.

April 23, 2013 by Editor
Video viewed 390 times.
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