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"A lot of clients get driven to social media by pressure from their head office: You guys have to have your own digital arm and have someone run it"

Seanice Kacungira on launching a Ugandan digital agency & the tipping point for online advertising

Seanice Kacungira, CEO, Blu Flamingo talks about how she and her business partner set up Blu Flamingo in 2010 and how the online advertising space in Uganda is growing. The interview covers: what motivated their first client to come on board; how well You Tube is used in Uganda by brands and music performers; the levels of digital advertising spend; and how digital spend compares with ads in newspapers for effectiveness.

February 14, 2014 by Editor
Video viewed 2146 times.
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