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Sammy Thuo, Director, Saracen Media on differentiating mobile brands

Sammy Thuo, Director, Saracen Media on: the use of Swahili to encourage take-up; signature events and sticky products; the lack of challenger strategies; the impact of Airtel’s price war; and the low expectations of African consumers

June 16, 2012 by Editor
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Africori Balancing Act Africa


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