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"Although Facebook has the largest penetration...other platforms like Twitter and Instagram are growing. There's now over 100 blogs."

Paul Bomani on the growth of social media in Tanzania and how clients use it for social engagement

Paul Bomani, General Manager, AIM Group, a digital agency in Tanzania talks about: its early social engagement work for Tigo; the tremendous growth of social media in Tanzania; the disparity in individual spending between Facebook users and non-internet users; and recent social engagement campaigns.

May 17, 2014 by Editor
Video viewed 665 times.
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