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"For people who own mobile phones, Facebook has become their version of the Internet"

Neil Drewitt on how Kenya’s social media replaced radio and TV during the Westgate attack

Neil Drewitt, Regional Director, Wunderman Africa talks about: the size of social media in Kenya; its use during the last elections; its use as a substitute for the Internet; the availability of ever cheaper smartphones; the brands and business leaders using social media and those that are successful with it; and how social media displaced radio and TV during the Westgate Mall attack.

November 19, 2013 by Editor
Video viewed 245 times.
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