Neil Drewitt on how Kenya’s social media replaced radio and TV during the Westgate attack

Neil Drewitt, Regional Director, Wunderman Africa talks about: the size of social media in Kenya; its use during the last elections; its use as a substitute for the Internet; the availability of ever cheaper smartphones; the brands and business leaders using social media and those that are successful with it; and how social media displaced radio and TV during the Westgate Mall attack.