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Laine Barnard, Founder, 8Brand - Mobile outlets as “giant waiting rooms” for selling airtime

Laine Barnard, founder, 8Brand on: the full-service airline (MTN) vs the low-cost airline (Airtel) model; quality vs value; price wars; Glo Nigeria’s 500 car giveaway promotion; retail outlets as waiting rooms; and the lack of a positive customer experience.

June 16, 2012 by Editor
Video viewed 479 times.
Africori Balancing Act Africa


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