Laine Barnard, Founder, 8Brand - Mobile outlets as “giant waiting rooms” for selling airtime

Laine Barnard, founder, 8Brand on: the full-service airline (MTN) vs the low-cost airline (Airtel) model; quality vs value; price wars; Glo Nigeria’s 500 car giveaway promotion; retail outlets as waiting rooms; and the lack of a positive customer experience.