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"Kilimanjaro Music Awards - Out of the 20,000+ livestream viewers, 11,000 were using mobile so they were only consuming chunks"

Hafiz and Nadeem Juma, AIM Group, discuss digital content in Tanzania

Brothers Hafiz and Nadeem Juma, of AIM Group, a digital content agency in Dar es Salaam, discuss the rapidly growing market for content in Tanzania, the explosion in blogs, and breaking the ‘cartel of distribution networks’. They talk about commissioning content, with the aim of developing a ‘hybrid Netflix strategy’, and the example of live-streaming the Kilimanjaro music awards to 20,000 paid viewers on mobile. Finally, they discuss their new strategy of investing in content start-ups, as an alternative to VC/angel investment.

April 30, 2014 by Editor
Video viewed 1214 times.
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