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Darryl Wratten, CIA on what international brands get wrong in Africa

Darryl Wratten, CIA on:the decade old example of the differences between shaving with Black skin; categorising hair care products for Black hair; why brands are slow to change; the closed world of marketing; and the long process of creating a shopping mall culture in Africa.

September 11, 2012 by Editor
Video viewed 77 times.
Africori Balancing Act Africa


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