Craig Irving, CIA on why certain brands deliver in Africa and which South African brands export well

Craig Irving, brand research agency CIA on: how successful brands in South Africa came out of hardship; the success of Koo Baked Beans and Sunlight Soap in the townships; the new aspirational brands; successful South African brands that work throughout the continent; the lasting success of Sunlight Soap; and women buying ingredients to make up soap and washing up liquid.