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Christos Latos, OgilvyOne on its news-making campaign for Ote’s telecoms business service

Christos Latos, Managing Director, OgilvyOne, Greece talks about: setting up a video billboard alongside Tower Bridge in London to promote small Greek businesses at a time of recession; using this to get across OTE’s message; the number of Greek businesses that advertised on the billboard; and the impact of the recession on the Greek advertising business.
See the video billboard in action:

March 20, 2013 by Editor
Tags: Brands Greece
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