Christos Latos, OgilvyOne on its innovative social media campaign for Greek chocolate brand Lacta

Christos Latos, Managing Director, OgilvyOne, Greece talks about: its innovative social media campaign for Kraft-owned chocolate brand, Lacta; the feature film at the hear of the campaign; the impact of the film’s trailer on TV and You Tube; the stories featured in the film; the online search to find the missing lover in one of the film’s stories; and the benefits Facebook users got.
See the trailer he’s talking about:
http://www.youtube.com/watch?feature=player_embedded&v=xeOn-ckrlKo