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"It's been a bit of a challenge getting people to appreciate digital but it's good news that a good number of brands - particularly the multinational brands - are really appreciating it because they have a lot of people who work with them who understand it"

Babatope Falade, Terragon Media on promoting an app for an m-money provider

Babatope Faladi, Terragon Media talks about: what Terragon and Twinpine do; two examples of digital advertising campaigns it has carried out, one for Unilever and the other for a mobile payments company; and how quickly Nigerian clients are adapting to digital advertising.

August 18, 2014 by Editor
Video viewed 339 times.
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