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"We want to get some money from VoD because we need to plough that money back into content, getting people to download your app. VoD must definitely be revenue-driven."

Abdulai Awudu on Ghana’s No 1 broadcaster’s VoD partnership with local start-up 2C TV

Abdulai Awudu, Programmes Director, Multimedia Group talks about: why as a broadcaster it went into Video on Demand and streaming; the importance of getting revenue from it; its partnership with 2C TV; the reach of the platform it runs; and the type of content that is successful.

September 8, 2017 by Editor
Tags: TV vod Ghana
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