Teoman Buyan on Coca Cola’s African social media and its free Wi-Fi cooler hot-spots

Teoman Buyan, Chief Information Officer, Eurasia and Africa Group, Coca Cola talks about: what makes Africa different in terms of its social media; its activation campaigns; its level of spending on social media; how it does social listening; its free Wi-Fi cooler hot-spots; and how Africa’s changing connectivity will impact its social media.