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""We provide Coke W-Fi enabled coolers (in parts of Africa) where they don't have free access to the Internet.""

Teoman Buyan on Coca Cola’s African social media and its free Wi-Fi cooler hot-spots

Teoman Buyan, Chief Information Officer, Eurasia and Africa Group, Coca Cola talks about: what makes Africa different in terms of its social media; its activation campaigns; its level of spending on social media; how it does social listening; its free Wi-Fi cooler hot-spots; and how Africa’s changing connectivity will impact its social media.

March 7, 2015 by Editor
Video viewed 285 times.
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