Jessica Hope on why African start-ups need media coverage and how to get it

Jessica Hope, Wimbart talks about: the reasons start-ups need to get media publicity, including for investment purposes; what about an African start-up might be a story in media terms; what journalists don’t always find interesting; why you might need to be in the international press; mistakes that people make; the So What? factor; and the link between coverage and the substance of the business.