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"We can show content related to where the bus is right now and where it's heading next."

Jeremy Gordon and Caine Kamau on Flashcast, a location aware ad tool for Nairobi’s matatus

Jeremy Gordon and Caine Kamau talk about their start-up Flashcast, a location aware advertising tool used on Nairobi’s matatus, that can also be used to track them; The interview covers: how the location aware advertising platform works on the matatus; who uses matatus in Nairobi and therefore who is being targeted; the advertisers attracted so far; how many buses are involved and the total number of buses; and its capability for tracking bus movement and how it might be used,

January 14, 2014 by Editor
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