Smart Monkey TV - 'Creators and innovators in Africa at the crossroads of technology and culture'

Business

"We can show content related to where the bus is right now and where it's heading next."

Jeremy Gordon and Caine Kamau on Flashcast, a location aware ad tool for Nairobi’s matatus

Jeremy Gordon and Caine Kamau talk about their start-up Flashcast, a location aware advertising tool used on Nairobi’s matatus, that can also be used to track them; The interview covers: how the location aware advertising platform works on the matatus; who uses matatus in Nairobi and therefore who is being targeted; the advertisers attracted so far; how many buses are involved and the total number of buses; and its capability for tracking bus movement and how it might be used,

January 14, 2014 by Editor
Video viewed 500 times.
Africori Balancing Act Africa

Newsletters

Most Watched Videos