In this second part of a conversation between Erik Hersmann, the founder of iHub, the co-founder of Ushahidi and the ICT blogger White African talks with Russell Southwood, CEO, Balancing Act about ICT4D. They cover: the market research approach to launching projects vs the intuitive Steve Jobs approach; how NGO money distracts ICT entrepreneurs; allowing failure to be acceptable; and what count as successes for ICT4D.