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"Survey:"The other key insight was that about half the audience was watching foreign content. Half the daily views are in languages not their own."

Elias Schulze, Kana TV on launching an Ethiopian free-to-air satellite entertainment channel

Elias Schulze, Managing Director and Co-Founder, Kana TV talks about: how the new TV channel came to be launched; when the channel will start; a major market survey it did of the Ethiopian TV market and the insights gained from it; the dubbed in Amharic content it will be running, the size of the TV advertising market and how it will grow.

March 8, 2016 by Editor

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