Daniel Asare-Kyei on how esoko’s price information gets Ghanaian farmers more money for their crops

Daniel Asare-Kyei, Esoko, Managing Director, esoko Ghana talks about: how many farmers esoko serves in Ghana and how the farmers pay for the service; what kinds of information the farmers use most; an academic study by New York University on the impact on prices; the lessons learned about roll-out; the type of service channel most used (SMS, voice SMS and call centre) and esoko’s expansion plans.