"We have a very different view when it comes to the middle class in Africa. We think it's not just about income...it's very difficult to measure incomein Africa.""
Yannick Lefang, Kasi Insights on Africa’s elusive middle class and what apps people use and why
Yannick Lefang, Kasi Insights talks about: how big Africa’s middle class is and the best way to measure it; what creates a willingness to pay by African consumers; his study on mobile apps and what it shows; and the urban sample of his market research surveys.
January 7, 2017 by Editor