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"We tell the story of consumers experiencing our brand...the way they have consumed them over the years. That's just a way of sharing the strong heritage our brands have."

Keke Lebaka on how African food giant Promasidor uses social media to talk to its consumers

Keke Lebaka, Group Social Media Strategist and Content Manager, Promasidor talks about: what Promasidor does and where it operates; why it started shifting to using social media; its different strategies for different countries; what social media is most effective; and what proportion of its budget it spends on social media.

September 8, 2017 by Editor
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